Head of PR, China (Shanghai)

Source: | Author:佚名 | Published time: 2023-12-06 | 282 Views | Share:

Our client, a leading hotel chain in the world is currently looking for Head of PR, China.

Working Location: Shanghai, China

As the Head of PR, you will be responsible for

  • Define and shape the PR strategy to elevate The company’s market exposure

  • Maintain and expand media relations to build brand reputation

  • Lead brand events to enhance media and consumers brand experience and create tons of positive WOM on media and social platforms

  • Synergize with internal and external team to maximize brand business and marketing impact

  • Lead PR team and empower subordinates to success

How you will contribute

  • Develop and implement PR/communication strategies, leverage the holding company's network, manage the overall brand image of The company

  • Identify partnership, cross marketing and KOL/ celebrity endorsement opportunity with cost-efficiency

  • Lead and deliver high quality events, media fam trip and workshops to promote the company's brand/ product

  • Manage PR agency to build strong media relationship, generate clippings through stories, interviews, product features, and provide timely clippings.

  • Support new resort opening with strong media campaigns and PR materials.

  • Drive external and internal communication, handle media issues/crisis communications and providing prompt media responses

  • Budget planning & control, team management


Who you are?

  • Minimum of eight years of marketing communication/PR experience in traditional and digital teams, advantageous if experience is in both an agency and in-house setting.

  • Creative thinking and an all-round make-it-happen leadership attitude

  • Strong story-telling experience to consumer, corporate and media partners.

  • Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnership etc.)

  • Strong media contacts; sound knowledge of influencers and non-traditional channels

  • Crisis and issues management experience is a must

  • Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment

  • Project management capabilities and experience in managing creative and production resources

  • Experience in working within a matrix organization structure, across internal business units and external agency and media partners

  • Great Chinese and English writing, editing and proof-reading skills

  • Experience of managing and optimizing budgets


Interested candidates, please send me your updated CV to: melody.li@selective.com.hk And quote job reference number:ML20231120