Senior Marketing Manager (Shanghai)

Source: | Author:佚名 | Published time: 2024-03-29 | 264 Views | Share:

Our client, a leading OTA company in the world is currently looking for Senior Marketing Mangaer (Shanghai based)

Responsibilities:

  • Develop and execute comprehensive marketing strategies to promote overseas hotel accommodation,including internal training and external launch plans to increase product adoption

  • Conduct competitive analysis and market research to support the commercial and product teams‘ efforts

  • Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives

  • Translate technical details into benefits for partners and create compelling messages across marketing channels (case studies, landing pages, brochures, etc.)

  • Monitor and analyze campaign performance, utilizing data-driven insights to optimize strategies and achieve marketing objectives

  • Stay updated with industry trends and best practices, continuously improving marketing strategies to drive business growth


Requirements:

  • At least 8 years of experience in marketing, preferably within the tourism or hotel accommodation industry

  • Bachelor's degree in Marketing, Business, or a related field

  • Strong knowledge of marketing principles and best practices

  • Familiarity with behavioral insights and nudging, as well as good knowledge and understanding of OTA/ Travel industry

  • Excellent communication and interpersonal skills, with the ability to multi-task and succeed in a fast-paced and cross-cultural environment

  • Fluent in English, both written and spoken

Interested candidates, please send me your updated CV to: melody.li@selective.com.hk
And quote job reference number: ML20240312