Responsible for overall account management with existing partners in airline and points program to drive incremental growth in revenue, member acquisition and engagement.
Strategically initiate, develop, and launch new regional partnerships to generate incremental profits, enhance member engagement, and drive market awareness. Identify potential new partners, conduct due diligence and forecasting, negotiate agreements, develop co-marketing campaign/event, relationship maintenance and work with IT on systems integration.
Act as subject matter expert for ancillary partnership and product owner of points products. Initiate and manage marketing campaigns with points partners and global counterparts to achieve incremental growth on ancillary revenue.
Support GC partnership team in the development and execution of partnerships strategy and roadmap
Develop expertise on regional loyalty partnership landscape and consumer needs. Provide regular research of hotel, airline, and other loyalty programs partner strategies within region.
Manage agencies and internal teams to develop marketing content and campaigns
Manage partnership budget to maximize incremental revenue delivery and drive ROI.
Overseeing reporting on co-partner monthly performance
Education
Bachelor’s or Master’s degree in a relevant field of work or an equivalent combination of education and work related experience
Experience
7+ years progressive work experience with demonstrated proficiency in multiple marketing disciplines within partnerships or loyalty marketing
Experiences and resources in business development and program management with leading companies across various industries.
3+ years managing cross-functional teams and/or significant, complex projects.
Technical Skills and Knowledge
Experience in Partnership Marketing discipline is beneficial
Proven skills in business development with ability to identify, negotiate, develop zero-to-one partnership projects
Working knowledge of loyalty programs and ancillary partnership is a plus
Strong project management capability to deliver multiple projects and multiple marketing communication mix campaigns
Strong analytical and problem-solving skills
In-depth sales & marketing knowledge including:
o creating and delivering partnership marketing campaigns and member events
o market research and consumer insight
o account management and agency management
o performance-driven marketing: analysis, appropriate action, metrics and reporting
o budget development/management
Knowledge of system integration functional requirement to deliver business objectives
Fluent in English and Mandarin-Chinese in both writing and speaking.
Personal Capabilities
Team player with sharing spirit
Creative and innovative
Demonstrated close sense of follow-up and urgency to deliver
Demonstrated communication skills including ability to present to certain levels of the organization and influence and persuade key stakeholders.
Commercial awareness to maximize partnership opportunities
Preferably, demonstrated success in working with a geographically-dispersed team and cross-functional teams.
Excellent communication and interpersonal skills with ability to achieve results in a matrix environment
Physical Requirements
Work is typically performed in a normal office environment and within our corporate office in Shanghai
Must be able to travel approximately 10% of time to partner locations or other locations.
Interested Candidates please kindly send your CV to gcjobs@ihg.com and quote reference code Partnership Manager-Selective Search
